The name Bien Roule' holds the meaning of curvaceous in French. The clothing line which was created by
designer Jessica Golden, who is a full figured curvy woman herself, is designed to accentuate your beautiful
curves while helping to hide the unwanted "curves".
The clothing line was inspired by Jessica's personal shopping experiences. She enjoys colors and tasteful
prints but when trying to find clothing that would compliment her body that incorporated fashion, color, quality,
and also give a youth full and stylish look, she felt as though she was always hitting a dead end.
Bien Roule' is based on the idea that full figured curvy women should feel young, vibrant, sexy, and confident
in how they present themselves. We do not feel that we should be confined to the choices set out for us by
the major fashion industry. Many times it seems as though we are forced to settle for clothing that makes us
look 20 years older than we actually are, is made out of one color and very bland, or has prints on the fabric that
our Grandmother's would not even wear.
Jessica started to realize that even when she would find clothing in her size that she did enjoy, the cut of the
clothing was not appropriate for the full figured curvy woman. It is our mission to provide today's real woman
with clothing that is of good quality and style, while also creating the perfect cut that will contour to your wonderful
curves in the right places.
Jessica's advice to the curvy women all over:
Ladies, let's stay healthy, happy, beautiful, classy, confident and always remember that it is not your size that is
plus.....it's your size that is A plus!